Joe’s Family Provides a Business Advertising Boost

Before concluding that our grandfather Joe Sandford was always a completely proper banker and businessman, we should consider an advertisement found in the Pomona Progress Bulletin in May 1929.

Pomona Progress Bulletin, May 25, 1929

Somewhere along the line Joe began selling insurance as a sideline to his job as President of the Pomona Commercial and Savings Bank.

In 1929, Joe’s sister Helen was at the height of her career as a musician and founder of the Valley Symphony Orchestra, which was receiving rave reviews throughout the region. No point in having a groundbreaking successful sister if you can’t use her to boost your business a just a little.

Not to mention your deceased father. Well, Joe was a natural as a salesperson, always happy to be talking with people, telling stories….and making sure everyone’s insurance portfolios were up to date.

Joe continued selling insurance well beyond his retirement as a banker. In a 1975 Rotary Club bulletin, we can see that he was still selling, although the words were practically identical to those that had been used in a similar bulletin 25 years earlier.

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